How Brazil is positioning itself in Internet of Things development

Brazil's National Internet of Things (IoT) plan was launched in April and is a national government strategy to develop IoT capability in health, smart cities, agribusiness and manufacturing. In 2016, the McKinsey Consulting Group estimated the potential socioeconomic impact of the Internet of Things on the productivity of the Brazilian economy, and the improvement of public services, at up to US$ 200 billion, the equivalent of approximately 10 % of Brazilian GDP in 2017.

The investment in infrastructure and in creating an ecosystem where IoT innovation can thrive across those verticals seems to be paying off, with a range of IoT applications launching. Brazilian startup Treevia's SmartForest application, for example, uses electronic sensors to monitor forest growth in real time. Major players are working with the government to realize the IoT vision, with Ericsson and Qualcomm both investing heavily in the country’s IoT sector.

Growing investment

According to IDC, the IoT market in the country will exceed US$ 8 billion in 2018, which  Wellington Lordelo, leader of Solution Marketing and Business Development at Equinix in Brazil, thinks is a combination of higher revenues for companies and lower costs of operation.

“It is interesting to note that many projects are being deployed without the users / clients realizing that it is IoT – some are even integrating other recent technologies such as Blockchain and AI,” Lordelo says. The IDC points out the presence of 55 cases of IoT use in Brazil, with only seven of them not growing by two digits until 2021.

Source: IDG Connect